Marcin Rossa - director, creative director, and a pioneer of GenAI in film and advertising. Founder of Creait.me, one of the first studios in Europe to seamlessly merge traditional film production with advanced generative technologies. For 18 years, he has worked at the intersection of art, storytelling, and technology, creating projects defined by high visual realism, meticulous research, and a distinctive cinematic sensitivity. His original films - including “I Would Like to Feel” and “Sound of Air” - have been recognized at international festivals and competitions in Venice, Rome, Miami, and London. At the Venice festival he was named among the Top 50 AI Directors. His work explores emotion, narrative, and the fusion of technology with human experience. As a commercial creative director, he has worked with major brands, producing films, campaigns, advanced animations, and hybrid productions combining AI with traditional live-action filmmaking. He conducts GenAI workshops for the film and advertising industry as well as public institutions, and is frequently invited to speak about AI and its creative applications.